Marc O'Polo

Flexible and agile fashion

Marc O'Polo

Stylish e-Commerce for a more flexible and agile shopping experience

Keep it casual                                        

Competition is a main staple of the global economy. This rings even more true for the global digital economy. Knowing this, Marc O’Polo knew it had to optimize its website in a highly competitive online fashion market characterized by strong cross and multi-channel initiative. They wanted to push flexibility & agility into these channels by re-launching their online shop using the Demandware platform-as-a-service e-Commerce platform. Working with a brand that symbolizes urban, casual lifestyle with a predilection towards natural materials, Valtech’s solution had to be as smooth and stylish as the Marc O’Polo line of products.

rc-screen

The natural materials

Valtech migrated the existing Marc O’Polo online shop to the Demandware platform and implemented a responsive web-design with optimized navigation structures. The platform is now integrated with a total of ten backend systems including SAP and Navision. After the successful launch, Valtech continues to provide in-life support to further optimize online traffic and conversion.

mp-bowtie

The freedom to be themselves

Introduced in the new design and navigation were features like gift cards, in-store availability information, product bundles and 'shop-the-look.' The new platform truly fulfills the promise of 24/7 availability as it has had no downtime at all since its launch.

Valtech’s project team has proven, through its great e-commerce experience and usage of agile methodology, that milestones even in critical project phases can still be met, although requirements changed pretty frequently

- Dr. Felix Kreyer, Director Online, Marc O' Polo International GmbH