Latest Ideas
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#01Cross Data Marketing: Towards the data-driven company
The emergence of new data is a gold mine for marketing.
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#02Selecting a WCM-CMS
Avoid traditional pitfalls and get some tips in choosing the right CMS for your needs.
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#03Mobile Strategy in Practice
Understan the fast-changing mobile landscape and the basics of mobile usage to build impacting marketing strategies for the future.
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#04Behavioral Targeting for a more relevant Marketing
Discover how digital marketing platforms and analytics now empower marketers with better consumer intelligence to target each of them with the relevant message.
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#05Agile Marketing - The New Imperative
How to re-think marketing in the digital age? How to create, equip and organize marketing teams for meeting the needs of the new digital consumer in a rapidly changing world?
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#06Simplifying Facebook Commerce for Brands
Learn more on how to develop successful and consumer-driven f-commerce strategies for better conversion.
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#07Bridging Marketing and IT
Get some agile tips to transform siloed organizations by more collaborative teams for more efficient digital project delivery.