#01Cross Data Marketing: Towards the data-driven company
The emergence of new data is a gold mine for marketing.
#02Selecting a WCM-CMS
Avoid traditional pitfalls and get some tips in choosing the right CMS for your needs.
#03Mobile Strategy in Practice
Understan the fast-changing mobile landscape and the basics of mobile usage to build impacting marketing strategies for the future.
#04Behavioral Targeting for a more relevant Marketing
Discover how digital marketing platforms and analytics now empower marketers with better consumer intelligence to target each of them with the relevant message.
#05Agile Marketing - The New Imperative
How to re-think marketing in the digital age? How to create, equip and organize marketing teams for meeting the needs of the new digital consumer in a rapidly changing world?
#06Simplifying Facebook Commerce for Brands
Learn more on how to develop successful and consumer-driven f-commerce strategies for better conversion.
#07Bridging Marketing and IT
Get some agile tips to transform siloed organizations by more collaborative teams for more efficient digital project delivery.