Digital Marketing is creating a new relationship between brands and consumers. For brands, these new consumer behaviors constitute a reservoir of both new opportunities and new fears.
#02:Cross Data Marketing: Towards the data-driven company
The emergence of new data is a gold mine for marketing.
#03:Selecting a WCM-CMS
Avoid traditional pitfalls and get some tips in choosing the right CMS for your needs.
#04:Behavioral Targeting for a more relevant Marketing
Discover how digital marketing platforms and analytics now empower marketers with better consumer intelligence to target each of them with the relevant message.
#05:Agile Marketing - The New Imperative
How to re-think marketing in the digital age? How to create, equip and organize marketing teams for meeting the needs of the new digital consumer in a rapidly changing world?
#06:Simplifying Facebook Commerce for Brands
Learn more on how to develop successful and consumer-driven f-commerce strategies for better conversion.
#07:Bridging Marketing and IT
Get some agile tips to transform siloed organizations by more collaborative teams for more efficient digital project delivery.