How to provide the same brand experience on 40 different websites?
Kuoni is one of the European leaders in the travel industry. It is a global enterprise, but operates under different brands in different markets, each with its own website. The challenge is to remain relevant in each market, while at the same time, benefit from its collective global presence.
Valtech improved Kuoni’s digital retail experience and leveraged the scale of its offers to create a standard experience in each country. Using the new platform, each individual brand is now able to customize content and apply it to its own market. Valtech orchestrated each step of the project, from design to implementation.
Today more than 100 000 unique visitors benefit from a unified experience across 40 Kuoni travel websites.