How to develop a more intuitive newspaper beyond the traditional?
It is evident that if it is to survive, the publishing industry needs to re-invent itself. It needs to go beyond the traditional newspaper experience and to enter the digital world. It must not only encapsulate the traditional newspaper experience, it must enrich it with new applications and new uses. And it must do this without cannibalizing its existing consumer base.
Valtech was able to design a new format and technology for Bonnier, a leading media company in the Nordics. This format was developed with constant feedback from its users and optimised against their comments.The result was a more intuitive, more involving and more exciting news publication. One that goes beyond the web, and beyond the traditional newspaper experience : a newspaper invented for the Ipad.
Bonnier was First in the market to release not only an iPad App, but a new experience in publishing.