How to develop an engaging dealer management portal?
Our client required a digital marketing solution wherein each automotive dealer could have their own web presence, sharing common branding guidelines, marketing tools and resources and to make it easier for shoppers to research vehicles and dealer information.
Valtech developed a dealer management portal for users to locate the right dealer and access information pertaining to shoppers, research cars and custom features. The application supports over 4500 dealers across multiple brands on a single platform. All websites are standardized with respect to features and each dealer is free to customize their website for a unique user experience. Valtech also implemented a marketing campaign integrating web analytics and search engine optimization throughout dealer websites. The portal also supports user-videos of pre-owned vehicles to encourage sales and branding.
Enhanced tools, graphics, and flash elements encouraged shoppers to continuously interact with the websites. It enabled effective campaign analysis by implementing web analytics tools – Omniture, Floodlight, and Google Analytics and search engine optimization techniques across dealer websites.